Category Archives: business performance

SWOT? So What?

I have been fortunate enough to study business and management through to MBA. I have also learned as much, as we all do, from the practical application of this academic endeavour. My approach to SWOT analysis is one such. The … Continue reading

Posted in blogs, business mix, business performance, business strategy, Keith Allsopp, marketing, SWOT analysis, Uncategorized | 1 Comment

Is the marketing mix one dimensional?

I would argue yes.  I believe the marketing mix is generally used as a flat, mono-dimensional guide to managing a business.  It ignores the multiplicity of interactions between the business, its capabilities/competences and the market.  So, I hear you ask, … Continue reading

Posted in blogs, business mix, business performance, business strategy, buying mix, Keith Allsopp, marketing mix, operations | Tagged , , , , | 2 Comments