Category Archives: blogs

Hemmingways International Business Consultants’ blogs

Put me down as against

Posted on October 12, 2012 by Michael Carter

Have you ever stopped to notice but for each yea sayer there’s also a noe? Or more collectively for each pro-something, there’s an anti-something? A while back it was a commonly held belief that fox-hunting wasn’t something we should do … Continue reading →

Posted in blogs, Michael Carter | Comments Off

Top ten start-up tips

Posted on March 3, 2012 by Michael Carter

GOING INTO BUSINESS – TOP TEN Going into business for oneself can be the most rewarding step you could ever take. However there are a few things I think you really should consider: 1. It’s going to take twice as … Continue reading →

Posted in blogs, business strategy, marketing, Michael Carter, operations | Comments Off

SWOT? So What?

Posted on February 6, 2012 by Keith Allsopp

I have been fortunate enough to study business and management through to MBA. I have also learned as much, as we all do, from the practical application of this academic endeavour. My approach to SWOT analysis is one such. The … Continue reading →

Posted in blogs, business mix, business performance, business strategy, Keith Allsopp, marketing, SWOT analysis, Uncategorized | 1 Comment

How can we revise the marketing mix 4Ps to be more customer focussed?

Posted on January 25, 2012 by Keith Allsopp

I want to take a swipe at the traditional 4Ps of the marketing mix which business schools have considered “de rigeur” for decades. We are all familiar with the marketing mix 4Ps: Product, Place, Promotion & Price, with Physical Evidence,   … Continue reading →

Posted in blogs, buying mix, Keith Allsopp, marketing, marketing mix | Tagged , , , , , | Comments Off

Start-ups – real help?

Posted on January 19, 2012 by Michael Carter

Authors of start-up books assume too much. Because something is, as our US cousins put it, motherhood and apple pie to them, they assume their audience knows it too. But with start-ups it’s different. Certainly the starter-upper is probably well … Continue reading →

Posted in blogs, business mix, business strategy, marketing, Michael Carter, operations | 1 Comment

Can we change financial reporting for ever?

Posted on January 4, 2012 by Michael Carter

I think over time, the Annual Report has become a dumping ground for company bound legislation of varying sorts – in the same way really, that over history (until 2006 Companies Act) the Company Secretary became the legal dog for … Continue reading →

Posted in blogs, Financial reporting, Michael Carter | 1 Comment

Is the marketing mix one dimensional?

Posted on December 30, 2011 by Keith Allsopp

I would argue yes.  I believe the marketing mix is generally used as a flat, mono-dimensional guide to managing a business.  It ignores the multiplicity of interactions between the business, its capabilities/competences and the market.  So, I hear you ask, … Continue reading →

Posted in blogs, business mix, business performance, business strategy, buying mix, Keith Allsopp, marketing mix, operations | Tagged , , , , | 2 Comments