Category Archives: blogs

Hemmingways International Business Consultants’ blogs

Put me down as against

Have you ever stopped to notice but for each yea sayer there’s also a noe? Or more collectively for each pro-something, there’s an anti-something? A while back it was a commonly held belief that fox-hunting wasn’t something we should do … Continue reading

Posted in blogs, Michael Carter | Comments Off

Top ten start-up tips

GOING INTO BUSINESS – TOP TEN Going into business for oneself can be the most rewarding step you could ever take. However there are a few things I think you really should consider: 1. It’s going to take twice as … Continue reading

Posted in blogs, business strategy, marketing, Michael Carter, operations | Comments Off

SWOT? So What?

I have been fortunate enough to study business and management through to MBA. I have also learned as much, as we all do, from the practical application of this academic endeavour. My approach to SWOT analysis is one such. The … Continue reading

Posted in blogs, business mix, business performance, business strategy, Keith Allsopp, marketing, SWOT analysis, Uncategorized | 1 Comment

How can we revise the marketing mix 4Ps to be more customer focussed?

I want to take a swipe at the traditional 4Ps of the marketing mix which business schools have considered “de rigeur” for decades. We are all familiar with the marketing mix 4Ps: Product, Place, Promotion & Price, with Physical Evidence,   … Continue reading

Posted in blogs, buying mix, Keith Allsopp, marketing, marketing mix | Tagged , , , , , | Comments Off

Start-ups – real help?

Authors of start-up books assume too much. Because something is, as our US cousins put it, motherhood and apple pie to them, they assume their audience knows it too. But with start-ups it’s different. Certainly the starter-upper is probably well … Continue reading

Posted in blogs, business mix, business strategy, marketing, Michael Carter, operations | 1 Comment

Can we change financial reporting for ever?

I think over time, the Annual Report has become a dumping ground for company bound legislation of varying sorts – in the same way really, that over history (until 2006 Companies Act) the Company Secretary became the legal dog for … Continue reading

Posted in blogs, Financial reporting, Michael Carter | 1 Comment

Is the marketing mix one dimensional?

I would argue yes.  I believe the marketing mix is generally used as a flat, mono-dimensional guide to managing a business.  It ignores the multiplicity of interactions between the business, its capabilities/competences and the market.  So, I hear you ask, … Continue reading

Posted in blogs, business mix, business performance, business strategy, buying mix, Keith Allsopp, marketing mix, operations | Tagged , , , , | 2 Comments