Category Archives: marketing

Top ten start-up tips

Posted on March 3, 2012 by Michael Carter

GOING INTO BUSINESS – TOP TEN Going into business for oneself can be the most rewarding step you could ever take. However there are a few things I think you really should consider: 1. It’s going to take twice as … Continue reading →

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SWOT? So What?

Posted on February 6, 2012 by Keith Allsopp

I have been fortunate enough to study business and management through to MBA. I have also learned as much, as we all do, from the practical application of this academic endeavour. My approach to SWOT analysis is one such. The … Continue reading →

Posted in blogs, business mix, business performance, business strategy, Keith Allsopp, marketing, SWOT analysis, Uncategorized | 1 Comment

How can we revise the marketing mix 4Ps to be more customer focussed?

Posted on January 25, 2012 by Keith Allsopp

I want to take a swipe at the traditional 4Ps of the marketing mix which business schools have considered “de rigeur” for decades. We are all familiar with the marketing mix 4Ps: Product, Place, Promotion & Price, with Physical Evidence,   … Continue reading →

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Start-ups – real help?

Posted on January 19, 2012 by Michael Carter

Authors of start-up books assume too much. Because something is, as our US cousins put it, motherhood and apple pie to them, they assume their audience knows it too. But with start-ups it’s different. Certainly the starter-upper is probably well … Continue reading →

Posted in blogs, business mix, business strategy, marketing, Michael Carter, operations | 1 Comment