Category Archives: operations

Top ten start-up tips

Posted on March 3, 2012 by Michael Carter

GOING INTO BUSINESS – TOP TEN Going into business for oneself can be the most rewarding step you could ever take. However there are a few things I think you really should consider: 1. It’s going to take twice as … Continue reading →

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Start-ups – real help?

Posted on January 19, 2012 by Michael Carter

Authors of start-up books assume too much. Because something is, as our US cousins put it, motherhood and apple pie to them, they assume their audience knows it too. But with start-ups it’s different. Certainly the starter-upper is probably well … Continue reading →

Posted in blogs, business mix, business strategy, marketing, Michael Carter, operations | 1 Comment

Is the marketing mix one dimensional?

Posted on December 30, 2011 by Keith Allsopp

I would argue yes.  I believe the marketing mix is generally used as a flat, mono-dimensional guide to managing a business.  It ignores the multiplicity of interactions between the business, its capabilities/competences and the market.  So, I hear you ask, … Continue reading →

Posted in blogs, business mix, business performance, business strategy, buying mix, Keith Allsopp, marketing mix, operations | Tagged , , , , | 2 Comments