Category Archives: SWOT analysis

SWOT? So What?

I have been fortunate enough to study business and management through to MBA. I have also learned as much, as we all do, from the practical application of this academic endeavour. My approach to SWOT analysis is one such. The … Continue reading

Posted in blogs, business mix, business performance, business strategy, Keith Allsopp, marketing, SWOT analysis, Uncategorized | 1 Comment