Tag Archives: customer perspective

How can we revise the marketing mix 4Ps to be more customer focussed?

I want to take a swipe at the traditional 4Ps of the marketing mix which business schools have considered “de rigeur” for decades. We are all familiar with the marketing mix 4Ps: Product, Place, Promotion & Price, with Physical Evidence,   … Continue reading

Posted in blogs, buying mix, Keith Allsopp, marketing, marketing mix | Tagged , , , , , | Comments Off