Category Archives: marketing mix

How can we revise the marketing mix 4Ps to be more customer focussed?

Posted on January 25, 2012 by Keith Allsopp

I want to take a swipe at the traditional 4Ps of the marketing mix which business schools have considered “de rigeur” for decades. We are all familiar with the marketing mix 4Ps: Product, Place, Promotion & Price, with Physical Evidence,   … Continue reading →

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Is the marketing mix one dimensional?

Posted on December 30, 2011 by Keith Allsopp

I would argue yes.  I believe the marketing mix is generally used as a flat, mono-dimensional guide to managing a business.  It ignores the multiplicity of interactions between the business, its capabilities/competences and the market.  So, I hear you ask, … Continue reading →

Posted in blogs, business mix, business performance, business strategy, buying mix, Keith Allsopp, marketing mix, operations | Tagged , , , , | 2 Comments